Leadership Styles: Sir Richard Branson

Arguably the world’s most successful (and colorful) entrepreneur, Sir Richard Branson’s leadership style is a key driver of his brand, which is now one of the top 20 brands in the world. Looking at his leadership style through the lens of The FACET Leadership™ Model, it becomes evident that while he is strong on all of the five facets, he is particularly strong on Authenticity and Courage, as this interview shows. See what you think:

How would you score him on the Five Key Facets of High Performance Leadership?

The Work of Leaders

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  1. Developing a Shared Vison
  2. Creating Alignment around the Vision
  3. Executing the Vision

The self-assessment uses the latest version of the DiSC Model of Personality and is a result of over four years of research and testing. It takes only fifteen to twenty minutes to complete, and you receive a full report online. A sample report is available for download.

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Brian Ward

Brian is CEO of Affinity Consulting and Training (ACT). Based in Edmonton, Alberta, Canada, ACT provides management consulting, facilitating and training to organizations of all sizes.

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The End of Strategic Planning, and What That Means for You | Affinity Consulting and Training Inc.

[…] Now one might accuse Branson of not “planning” sufficiently in advance to ensure his banker was onside. But strategy is driven more by passion and culture of an organization than by rigid plans. Had Branson tried to get solid financial support from his banker, he would have been told he was crazy to take such a big risk…after all, what did he know about running an airline? They would have asked him for a detailed “plan”. He probably would have refused, and that may have spelt the end of his strategy. History proved otherwise. […]


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